Social Media Challenges within the framework of ENHANCE Alliance have been designed to further attract attention from beyond the Alliance.
The Social Media Challenges are useful to raise visibility of the universities that form the ENHANCE Alliance, and also to open up the alliance to the surrounding society.
The Social Media Challenge has been conceptualised as a webtool within the ENHANCE Alliance framework. Rather than designing an own webtool for the Social Media Challenge, ENHANCE Alliance considered it appropriate to take advantage of the interface features of Twitter and Instagram. Both meet what is considered a webtool within the Alliance: an interface that allows you to add content to your website with minimal technical knowledge.